Introducing Outcome-Centered AI — a new approach to building with AI that ensures your work creates real value.
Register for FreeNo cost · 60 minutes · Practical from minute one
Most teams building with AI are shipping faster than ever. Features get generated in hours. Code gets written in minutes. The pace is exhilarating.
But speed without direction is just faster failure. Teams are shipping features — not achieving outcomes. AI hasn't solved the hardest problem in product development: making sure the work you build actually changes customer behavior in ways that matter.
Outcome-Centered AI is a new approach that addresses this directly. It treats your outcome — a measurable change in customer behavior — as the test your AI-generated work must pass. Your feature isn't done when the code ships. It's done when you can measure that it worked.
How to use your outcome as your first AI prompt — so the AI is working toward the right target from the very start, not just generating features.
How to evaluate AI outputs against a measurable goal — so you're not just generating, you're judging quality against something real and specific.
How to build measurement into your AI-generated work — so you can close the loop and know whether the outcome was actually achieved.
How to know when a feature is done — not when the code looks right, but when the behavior data says the outcome was reached.
This webinar is for product managers, engineers, designers, and leaders at organizations using AI to build products and features. If your team has strong technical capability but wants to make sure that capability is pointed at the right problems — this is for you.
No prior knowledge of outcomes or OKRs required. Just bring a real project you're working on right now.
Jeff and Josh are co-founders of Sense & Respond Learning and co-authors of three books together: Lean UX, Sense & Respond, and Who Does What By How Much. Josh is also the author of Outcomes Over Output — with over 1,000 reviews on Amazon, it's become the definitive guide to outcome-driven product work.
Outcome-Centered AI is the next chapter: applying that framework to the age of AI-generated products. This webinar is a first look at the approach and the new course being built around it.
Free · Wednesday, May 13 · Noon Eastern · 60 minutes
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